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Easter Bunny Photo Experience Coming Soon to The Shops at Riverside to Delight Families

Simon Property Group, Inc. (NYSE:SPG), a global leader in retail real estate, is hosting its annual Easter celebration festivities at The Shops at Riverside, offering families the chance to participate in seasonal events.

The Bunny Photo Experience begins Friday, March 28 at 10 a.m. and runs through Saturday, April 19 at The Shops at Riverside on Level 1 by Saks Fifth Avenue.  Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion. Bunny hours are Monday through Thursday, 11 a.m. to 8 p.m.; Friday and Saturday 10 a.m. to 8 p.m. Bunny break times are 1 to 2 p.m. and 5:15 to 6 p.m.

In addition, furry friends will have an opportunity for special engagements with the Easter Bunny during Pet Photo Nights, taking place April 8 and 15 from 8 p.m. to 9 p.m.  During Pet Nights, Ramapo Bergen Animal Refuge will be on-hand with cute pets available for adoption, including cuddly bunnies, from 5:30 p.m. to 9 p.m.

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On Saturday, April 19, HackensackUMC Fitness & Wellness Center will present a Kids Bunny-Fit Event from 11 a.m. to 1 p.m., near the Easter Photo Experience. Activities for participants will include face painting, giveaways, kids Zumba, parent and child yoga, health screenings and more!

 “We love to hold family-friendly events at The Shops at Riverside and we always look forward to watching children interact with the Bunny during the Easter season,” said Lisa Polino, director of marketing and business development for The Shops at Riverside.

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For more information about The Shops at Riverside’s Easter events, visit www.facebook.com/ShopsatRiverside , or follow the mall on Twitter @RiversideShops.            

The Shops at Riverside

The Shops at Riverside is located only minutes from Manhattan in the affluent suburban area of Bergen County, New Jersey, and managed by Simon Property Group Inc., headquartered in Indianapolis, Indiana. A two-level, upscale regional shopping center, The Shops at Riverside is anchored by Bloomingdale’s, Saks Fifth Avenue, Barnes & Noble and Pottery Barn and features a full-service day spa.  Shoppers will experience an unrivaled collection of over 70 high-end and bridge specialty stores as well as “New Jersey’s own Restaurant Row,” with eight full-service restaurants.  Additional Simon Property Group information is available at www.simon.com. Visit www.theshopsatriverside.com for the latest mall events and retailer updates. The Shops at Riverside is on Facebook; check out www.facebook.com/ShopsatRiverside. Follow @RiversideShops on Twitter.

Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry.  The Company currently owns or has an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.


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